Monday, 30 March 2015

THE CORROSIVE POWER OF GLOBALISATION

JULIET PORTILLO



Does globalisation destroy identities?

Globalisation has swept like a flood tide through the world's diverse cultures destroying stable localities,displacing peoples,bring a market- driven 'branded' homogenization of cultural experience, thus obliterating the differences between locality-defined cultures which had constituted our identities. Through the process of globalization some did better and some did worst. The West saw versions of their cultures exported worldwide.  Weaker cultures of the developing world have been most threatened. Cultural identity is at risk everywhere especially for developing countries.  Do we value our past? Who we are as a Caribbean people.  What makes us unique?  Are we easily identified as Caribbean people ...the way we speak, we always strive to speak 'proper' English...what about our dress does it reflect our Caribbean experience?. Why is it considered acceptable to wear a jacket and tie for a job interview or that we have to cut our 'ras' to have the competitive edge.  In most things that we do we emulate the west.  Can we ever turn back?








Reference
Tomlinson, J. Globalization and Cultural Identity

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